The School of Hospitality Business & Management is a pioneering institution specializing in hospitality, business, and management education , and Morocco’s first and Africa’s only EHL certified School ( EHL-École hôtelière de Lausanne ,consistently ranked as the No. 1 hospitality management school in several global rankings) .
Committed to shaping future leaders, SHBM emphasizes hands-on learning, innovation, and excellence, preparing students for success in international industries.
Guided by experienced faculty, our learning-by-doing approach encourages you to become an independent, lifelong learner, capable of thriving in adynamic and competitive global industry.
SHBM's 4-year Bachelor program in Hospitality Business & Management combines business education, practical learning, and immersive internships. With a focus on innovation, sustainability, and entrepreneurship, it prepares graduates to excel in hospitality, pursue advanced degrees, or create impactful global ventures.
1st Year
- Foundation of practical learning and hands-on experience in hospitality.
- 6-months operational internship in Hospitality.
2nd Year
- Fundamentals of Hospitality Management and Tourism Management
3rd Year
- Business analysis, applied management, and marketing knowledge
- Focus on communication and culture
- 6-month internship in Business & Management
4rth Year
- Integrated business analysis, hospitality and tourism management, advanced management, and marketing strategies
- 9-weeks Student Led Projects (SLP)
High school diploma (BAC) in any field