From the 29th to the 30th of October, the Story School organized the inaugural edition of the Brand Uncovered Conference at UM6P Campus in Rabat.
The event brought together academics, creative professionals, and industry leaders for two days of discussion and exploration around the future of branding, creativity, and cultural innovation.
The conference featured panel sessions, case studies, and interactive sessions examining how brands shape meaning, identity, and economic influence in an evolving global landscape. Speakers included Mrs. Nadia Fassi Fehri, Mr. Laurent Maruani, Mrs. Martine St-Victor, and Mr. Jon Haber, who shared insights on the intersections of branding, communication, and strategy.
Beyond the sessions, participants engaged in networking and collaborative exchanges, fostering connections between students, researchers, and practitioners from diverse creative and business backgrounds. The program also included artistic highlights, such as the Chronology of Publicity AI exhibition.
The first edition of the Brand Uncovered conference served as a platform for reflection and dialogue on the evolving practices of branding in Morocco and beyond.